After Rebranding, MarkSystems Looks to Introduce Itself to California Builders

The software systems company plans to use its guaranteed meetings to show builders how its streamlined software can increase productivity.

Last March, ECi Software Solutions acquired MarkSystems to expand the reach of its industry-specific information technology solutions. ECi had served the supply side of the construction market and recognized the value MarkSystems could bring to its portfolio.

Prior to the rebranding, MarkSystems’ software product was called Integrated Homebuilder Management System (IMHS), but widely was called “Marks” within the industry. Under the ECi umbrella, that product has been renamed MarkSystems.

In the last year, the company has worked to reintroduce the product under its new official brand and reach new audiences, and executives see that potential in TecHomeX California.

“We want to meet with builders because now that the industry has been coming back over the last couple years, everyone is starting to notice a need for integrated software solutions,” explains MarkSystems marketing program manager Kayla Ware. “So, now that they’re starting to make money on every house, they want to see how the can save money, too.”

Ware says the company has been seeing an increasing number of builders turn to MarkSystems for their software solutions thanks to its unique software that utilizes a cloud-based ERP system that integrates all functions, processes and people across a single database.

Because of that integrated nature of the product, it allows builders to run a larger number of houses with the same amount of staff, boosting production velocity – sometimes even doubling it.

MarkSystems utilizes a cloud-based ERP system that integrates all functions, processes and people across a single database.
MarkSystems utilizes a cloud-based ERP system that integrates all functions, processes and people across a single database.

“Once you’re doing approximately 75–100 homes a year, that’s when builders start to say, ‘I can’t just use spreadsheets anymore, I can’t do it with out-of-box software. It’s not integrated, not communicating well,’” Ware says. “No one has time, when you’re doing 100–200 homes a year and above, to be worried about where that data is going and how it’s flowing. Our largest customer is doing almost 3,000 homes a year, so our system is definitely scalable.”

Ware and the MarkSystems team view TecHomeX California as a great opportunity for growth. The company traditionally has been very strong in the East, but hasn’t tapped into much of the market out West partly because it didn’t have the bandwidth to go after it. The ECi acquisition, though, gives it the power and teams necessary to devote to the effort.

Still, there already have been times the company has tried to connect with California builders, many of whom will be attending TecHomeX California, but with little success. The guaranteed meetings at the event will present Ware and her team the opportunity to learn about those builders’ businesses and their goals and what they can do to help them be more productive and reach those goals sooner.

“We’ve heard a lot of buzz about this event, and we wanted to diversify ourselves. This seems like a very good way to do it. We like the location and the guaranteed meetings. With some of these builders, we’ve been calling them for years just hoping they’d come by our booth. Now, this is a real opportunity to engage those builders and learn more about them.”