Kidde wanted to show builders, designers and architects that smoke alarms have moved beyond the traditional style, and company representatives realized TecHomeX California was just the place to do it.
As with other products throughout the home, smoke alarms also are evolving with tech. Gone are the days of the standard alarms which require battery replacements every six months and are prone to the 2 a.m. chirp. With Kidde’s recent technological advancements with its products, getting to show them to TecHomeX California guests was the perfect opportunity.
Two months before the March event, the company unveiled its new 10-year, worry-free, wireless alarms. Improvements included a 10-year sealed lithium battery, voice notifications, a flashing LED status ring displaying the state of the alarm and even a bug screen that protects from insect ingression.
The Kidde team knew California architects, builders and designers would be interested in these new products once they were aware they existed, which is why they knew TecHomeX California would be lucrative. Within their first few meetings, they already realized the type of result they were after.
Builder Devon Vought was working on a Victorian home remodel, and as the Kidde representatives showed him those new wire-free products, they closed a deal. It was an immediate justification their investment in the event was worthwhile.
“That’s the kind of result we’re looking for,” says Kidde Safety director of residential vertical markets Christian Weber. “We really want to help these builders and architects solve problems that they have. And, on top of that, we have local representation. We have 20 sales managers across the country, so we can put people in place to handle these issues at a local level.”
Weber viewed his role at the event as educating the guests on Kidde’s products and fire safety and then setting the stage for local sales managers to work with them. And, he feels he accomplished that goal.
“We did two boardroom presentations and those were extremely beneficial,” he says. “At the other shows we’ve been to, we didn’t have that opportunity. It was a lot of one-on-one meetings. To be able to spend 35-minutes with anywhere from 15 to 25 builders and architects and have open dialogue is just a tremendous opportunity for us. So, we’ve gotten a lot of opportunity and leads from that, as well.”
With Kidde’s new marketplace of products, TecHomeX California was the perfect launching pad for reaching a new group of customers. Weber’s success there already has proven the format is effective from the company’s perspective and lets them know their investment in two other TecHome events – May’s TecHomeX East and December’s TecHome Builder Summit – makes sense.
“We’ve had many hot opportunities. Just the 10-year product alone is solving lots of problems for builders,” Weber says. “The biggest complaint we get from our products is the chirp in the middle of the night. This new product eliminates that for the builder and the homeowner. A number of these builders immediately asked where they could get this product. So, we have a lot of follow-up after this event. It’s been great.”