Knowledge and Networking at TecHomeX California Help Integrator Land New Business

Glenn Shultz now is working with two builders, offering standard and upgrade tech packages in their projects.

Guests at TecHomeX California are able to find value in many different ways, whether it be the educational sessions featuring industry leaders, networking with others in the TecHome ecosystem or connecting with vendors to improve their tech offerings. Many even have takeaways from multiple areas, which they implement when they return to the office.

That was the case for Shultz AV owner Glenn Shultz. The Solana Beach-based integrator has been using new knowledge developed at the event to land new business. Shultz points to the educational sessions and the networking opportunities, in particular.

Glenn Shultz (second row center) found value in networking at TecHomeX California.
Glenn Shultz (second row center) found value in networking at TecHomeX California.

In networking with fellow guests at TecHomeX California, he spoke with those in other trades and they shared ideas on how they can improve the implementation of tech in the building process. He had discussions with some builders about including more wiring in homes, which would allow for easier upgrades to their smart home after the homeowners move in.

Meanwhile, the general sessions allowed him to take in more information. For instance, In the TecHome Market Pulse: What Consumers Want session, he learned about the technology options that homebuyers actually want in their homes. That became key information for him when speaking with other builders following the event and getting them on board with tech options.

“That worked out well because I was able to tell the builder what their customer base may want,” Shultz says. “We’re really anxious to see how it will go over, but we’re pretty excited about it.”

That strategy got him working with two builders, who will be offering standard and upgrade packages in their projects. Shultz is working with Lanshire Housing on a 16-home project in Chula Vista and with New Pointe Communities on a 53-home community in Ramona. They each consist of condos in the $400,000 range for first-time or second-time buyers.

The basic standard package starts with a smart home controller and a thermostat. Upgrade options include a smart doorbell, camera, audio, lighting control and garage door automation.

Shultz AV is working with Lanshire Housing for standard and upgrade tech packages on a project in Chula Vista.
Shultz AV is working with Lanshire Housing for standard and upgrade tech packages on a project in Chula Vista.

“I talked to builders about how if people leave their garage doors open and if you’re three floors up, where the sleeping areas are, you want to have some vision as to what’s going on in your house,” Shultz explains. “Maybe the lights are on and you want to shut them off or you left the garage door open and you need to shut it. Or maybe you want to turn down the thermostat and you don’t want to have to go down those stairs.”

Those selling points, which were formed, at least in part, at TecHomeX California, struck a chord with those builders. Shultz says he is excited to return to the event in 2018 because it helps those in the homebuilding process understand the benefits of including tech in their homes and the best ways to do it.

“I appreciate the fact that we can get in front of builders and explain more of our industry and where the industry is going as far as technology because they really need that information. They’re hungry for it.”