The TecHomeX Factor: CA Builders Bring Valuable Lessons Home

Two California builders outline the education they received at TecHomeX—lessons that they are bringing back to their businesses.

The education of TecHomeX, offered through a uniquely tailored “Executive Program,” presented guests with an eclectic mix of content covering a range of technology trade topics.

Less than two months after March’s industry-uniting event, guests already have begun to steer their businesses in new directions by utilizing lessons learned at TecHomeX.

Providing All the Solutions

Rich Williams in a boardroom session at TecHomeX.

For Rich Williams, vice president of Alliance Green Builders, the most important takeaway from TecHomeX was a newfound understanding of technologies and how to implement them in his company’s projects. Educational panels like “2017 TecHome Game Changers” and “TecHome Market Pulse” helped inform Williams on where the industry is heading, while displays on the show floor allowed the builder to see many of these technologies up close and personal.

“We now have more ideas for technology to implement, but things do tend to move at a snail’s pace in construction. We cross our bridges as we come to them,” says Williams.

Despite the snail’s pace, Williams feels better equipped to provide tech solutions for his clients.

“When a homeowner does come to us and says, ‘I want a connected home,’ we now know far more on how to achieve that goal for the homeowner,” says Williams.

Williams notes that when a client isn’t aware of the specifics of what a connected home actually is, it is up to the builder to fill in the gaps and provide technological guidance. Perhaps the client wants a fully integrated system, or maybe they are just looking to implement a simple lighting and shade control package.

“We can provide all the solutions now,” says Williams. “I don’t think we could have done that before attending the TecHome events.”

New Business Strategies

Tim Costello speaks to the TecHomeX crowd.

Chris Tennant, vice president of Mt. Lincoln Construction, has attended multiple TecHome events in the past and found this year’s TecHomeX event to be particularly enlightening.

“I have been evaluating some new business strategies and methods based on presentations and collaboration with other builders at the event,” says Tennant.

The homebuilder specifically notes the “Home Tech Merchandising, Marketing and Sales” presentation, in which BDX CEO Tim Costello and sales expert Mike Moore addressed the crowd with a slew of strategies aimed at boosting bottom lines through more technology sales. To learn more about this presentation, click here.

Tennant even noted his favorite quote from the session, said by Costello— “If you tell them you can do anything, they hear nothing.”

“That advice was huge. I love these presentations that are really bringing in expert speakers and quality information that benefits builders and business people as a whole,” says Tennant.

To register as a hosted guest at next year’s TecHomeX event, contact Leigh Fishback at For sponsorship options, contact Patti Tellier-Ruggieri at